Health by stealth

Australians are taking charge of their health like never before with 91% of consumers ‘opting in’ to health and wellness. Consumers are stealthier than ever, particularly in the way they approach food. Low carb and gluten free searches were the top 2 rising health searches across our sites, reinforcing the importance of personalisation when it comes to healthy content and products.

Since the onset of Covid, fast food consumption has steadily increased. Australians are re-evaluating for both health and financial reasons with consumers now searching for home-cooked meals that simulate fast food.

The post-covid kitchen

People are investing in their current nests to make them more efficient and aesthetically pleasing. More innovative appliances are on the market as technology makes integrated and hybrid models a part of the modern kitchen. People are looking for appliance brands that are innovative, but most importantly, are energy efficient and can help reduce household energy bills.

In addition, video and appliances have unsurpassed pulling power for food content makers. When appliances and recipes come together in a video, we have seen on our own sites that this triple threat can drive several tens of millions of video views.

A golden age of entertaining

Covid gave us kitchen confidence and now we are sharing these newly found skills with friends. Entertaining has moved beyond the holiday period with socialising at home becoming a year-round pursuit.

Dining in has boomed. Last quarter alone, entertaining occasions with family and friends were up a massive 30%, with the dinner party making a big comeback. Similarly, the BBQ is back along with a new era of casual outdoor cooking.

When it comes to entertaining, consumers are moving towards fuss-free and effortless food options as we see finger food trending highly on all of our sites. With 79% Australians now saying they enjoy food from all over the world, we may see the sharing of food-based adventures with friends and family emerging as part of entertaining.

Người viết bài: Nguyễn Văn A

Ngày đăng: 20/02/2002